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Leveraging Cloud Computing for Small Business Growth

Peter Wyn Mosey

Author: Marshall Thurlow

For small businesses, shifting to cloud computing can unlock a host of efficiencies.

In Australia, small enterprises are harnessing cloud computing for transformative growth. The Australian cloud computing market, as per GlobalData, is set to expand by 12.5%, reaching $14.1 billion by 2025. This growth offers small businesses advanced tools for various functions, from product development to marketing, enhancing competitiveness and adaptability in a fast-paced market.

Let’s discuss the many benefits of cloud computing from a small business perspective.

First, What Challenges Do Small Businesses Face?

Small businesses often grapple with limited resources, making it challenging to manage all aspects of operations effectively. 

This disparity can make it difficult for small businesses to establish a strong market presence and attract customers.

So, how does small business take advantage of cloud computing to address these issues whilst growing their business?

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Benefits of Cloud Computing for Small Businesses

Cloud computing offers on-demand data storage and computing power, typically over the internet. This is beneficial for small businesses with limited IT resources. It allows them to focus on customer engagement over technical infrastructure, ensuring cost-effective operations and increased resilience.

For example, small businesses are increasingly adopting Software-as-a-Service (SaaS) models. SaaS provides various solutions, like accounting and video conferencing, without in-house maintenance. It guarantees access to the latest software, reducing the expense of yearly upgrades.

The flexibility of cloud-based solutions supports hybrid working models and can reduce office space costs. Enhanced security in many cloud services safeguards crucial business data, streamlining workflows and boosting productivity.

What all this unlocks is the ability for small business owners to get more done, without extra time or resources, allowing them the time to build stronger relationships with their customers. 

Rather than going through the HR process, hiring new team members or taking on too much responsibility, business owners can now delegate certain business functions to cloud computing and SaaS providers. This can result in small businesses gaining a competitive edge over larger, less agile or more traditional, competitors. 

Examples of Cloud Computing in Small Businesses

Here’s a comparison of 10 common cloud applications used by small businesses and how they’ve replaced traditional methods.

Data Storage and Backup

Cloud services like Dropbox and Google Drive provide scalable storage with remote access and automatic backup, replacing the need for physical servers and manual backups.

Email Hosting

Microsoft 365 and Google Workspace offer hosted email services with additional features, moving away from in-house email servers or basic services.

Customer Relationship Management (CRM)

Tools like Salesforce and HubSpot offer accessible CRM solutions, integrating various business functions, unlike the old method of disjointed, on-premise software or physical files.

Accounting and Finance

Applications such as QuickBooks Online and Xero offer real-time financial tracking and services, a step up from traditional desktop software or manual bookkeeping.

Document Creation and Collaboration

Platforms like Google Docs and Microsoft Office Online facilitate real-time collaboration, unlike the past practice of creating and sharing physical documents.

Project Management

Tools like Trello and Asana enable remote project tracking and collaboration, replacing physical boards or standalone software.

E-commerce Platforms

Services like Shopify and WooCommerce offer comprehensive online stores, a more scalable solution than self-hosted platforms.

Human Resources Management

Platforms like Gusto and BambooHR streamline HR processes, moving away from paper records and standalone software.

Web Hosting and Development

AWS and Bluehost provide scalable web hosting, making it more affordable compared to dedicated servers.

All of these cloud-based innovations provide business owners with the right solutions to help them grow their business.

Strategies for Cloud Integration in Small Businesses

Small businesses should view cloud migration as a chance to reassess operations rather than just replicating existing systems. A strategic approach to cloud adoption can prioritise applications for migration and encourage business model innovation.

The scalable nature of cloud computing suits growing businesses, with a pay-as-you-go model aiding in cost management and demand adaptation. Cloud orchestration tools and governance policies can provide valuable insights, optimising technology investments.

Building a Strong Digital Foundation

Aligning cloud strategies with business goals identifies suitable cloud solutions, enhancing both employee and customer experiences. A phased cloud adoption offers benefits like improved functionality and cost savings, preparing businesses for future challenges.

Assessing network and internet capabilities is crucial for supporting sophisticated cloud systems. Internet providers now offer internet plans and related support services tailored to cloud computing and small business needs, with features like:

Investing in cloud computing for small businesses is a strategic move, enabling innovation, efficiency, and competitiveness in the digital era.

Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. 

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