If you’re trying to launch a product into a crowded marketplace, the ability to catch the eye of the consumer is vital. This might mean literally being able to grab their attention visually on store shelves. To that end, there are a variety of tactics that you can use to improve your products’ chances of being picked up, so let’s go over them.
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Treat Packaging Like A Marketing Campaign
Marketing and branding aren’t just done through traditional or online means, they’re done through the very product itself. Laying eyes on your product may well be the first time a customer interacts with your brand, and you want to make good use of that opportunity. The right packaging should communicate your brand identity, appeal to your target audience, and stand out from competitors. It’s not just about aesthetics, it’s about creating a product that evokes a real reaction and quickly communicates the key points of why the customer wants to pick it up.
Make The Product Itself Stand Out
For some products, the packaging may be minimal or might allow a window for the item inside to stand out more. When that’s the case, the product should be visually appealing in its design and appearance. Grabbing their attention with colour is one of the easiest ways to stand out from a crowd, and using plastic additives can help you easily add a burst of colour to plastic products without sacrificing their integrity. Otherwise, an intriguing shape or focus on a few standout aesthetic features can help it catch the eye.
Consider Displays In Stores
Besides the product and its packaging, how you frame your product can do a lot of heavy lifting. One of the best ways to ensure it gets a little extra attention is to work out deals with stores, such as by offering to provide custom in-store displays that can help draw attention and create a focal point for shoppers. A well-placed, well-lit display that highlights the product’s benefits can encourage impulse buys and reinforce brand recognition. Working together with retailers to ensure that your product gets more eyes on it benefits you both with additional sales.
Do Some In-Store Research
One of the most effective ways to understand what works is by seeing the shopping experience through the eyes of your customers. Visiting stores and observing how shoppers interact with products can provide valuable insights. There are retail environment tests that can help you see how customers are drawn to colour, how they pick up products and interact with them, and how your product, in particular, looks amongst its competitors and traditional store section placement. Good product testing can help you adjust your approach for the best possible results.
If you want to sell more products in stores, it’s important to understand that you need more than a great product. You need the means of getting the customer to notice it. The tips above can help you make yours much more visually compelling, helping it get the visibility and sales it needs.