Becoming visible in the online world is an ever developing game. It’s something you need to achieve month after month, as algorithms change, competition climbs up behind you, and your own content starts to turn stale. It’s the kind of pace an online business owner can get used to, however, and it’s something you can use to your own advantage within your niche.
But what about standing out in the offline world too? It takes a different kind of marketing expertise, and it’s not something you’re going to pull off immediately either. But it’s definitely something to look into for the good of your business! And to help, we’ve listed a few things you’ll want to accomplish below.
Work in the Local Community
Being an active member of the local community gives you a lot more power within that same community. You’re a new and small business that runs a website, and you’re vying for visibility in the most populous place known to man: the online world. Take yourself into the real world again for a moment and you’ll find that competition around you is much lower.
Relying on this physical aspect could bring you repeat custom from loyal customers. But first, you need to ensure you’re in the right place for them to see you. Sponsor events or provide services to them, attend local fairs and set up a stall, and be sure to have your flyers placed strategically around.
Attend an Event
Sometimes you have to get right in the center of the action. Do this within your local business economy; that means attending events made to put businesses like yours to the front. These are the events where you can meet other business owners, mingle with mentors within your field, and even find new clients.
This will require a bit of exhibition finesse from you, but with carefully crafted exhibition stands using the latest in design tech, you can stand out from the crowd even on the trade show floor. Be sure to put your best presenting foot forward and have a taste for marketing; you want to be confident, appear at ease, and have the best booth in the entire convention.
Invest in Word of Mouth Marketing
Did you know that a referral from a friend or family member makes it 4x more likely for someone to buy your product? A statistic like this indicates a lot of power in word of mouth marketing.
Invest in this for your online business. Get the conversation started in your local area, using both locally targeted online strategies and by placing yourself within easy reach of your local customers.
When you have multiple brand ambassadors within a five mile radius, you could bring in a lot of new online custom without anyone ever having to look for your name online.
Online businesses can stand out offline, but it will take a lot more legwork. Keep this in mind when approaching offline branding strategies that’ll work.
This is a contributed post.