If you want to gain traction as a blogger, your blogging brand is important. Your brand isn’t about your ego, it’s about creating a name for yourself that your readers can identify with. In this article, we’ll discuss how you can create a blogging brand.
Table of Contents
Think Niche
The first thing that you need to think about when it comes to creating a brand is your niche. This means that you should find a topic- or topics- that you’ll focus your attention on.
Why have a niche? If you have a theme or topic that you’ll talk about often, then people will know what to expect from you and will keep on coming back if you write about the things they care about.
Get a Logo
You will want your blog and your branding to be identifiable. It will need to stand out in comparison to other blogs and be clearly recognizable as your own.
One of the best ways that you can do this is by creating a logo.
You may worry that hiring a designer to create a logo is going to be expensive, however, there are much cheaper alternatives.
Design Bundles is the ideal place to go to get your scalable vector graphics that can be used to create logos. Let’s say you wanted a cute rabbit for your pet blog, you could use bunny svg as the basis of your logo. Add this to text and you’ll have a professional-looking logo in seconds.
Similarly, if you had a mommy-blogger site, you might want to use mama bear svg to make your logo.
Design Bundles is inexpensive and easy to use. There’s no excuse for keeping your site looking generic and amateurish when you could have a professional logo for next to nothing.
Think About Your Theme
Get a professional-looking theme for your website. You may be used to the layout of the generic theme that came pre-installed on your blog, however, if you want to appear professional and develop a brand; you’ll need to think carefully about the look of your blog.
Buying a theme is a worthwhile investment. Think about your theme as your storefront. If your shop looks the same as all of the others, how will anyone know where they are?
Check out the top themes for 2021 here.
Know Your Enemy
Of course, we’re all friends in the blogging community, but it does help to know who you are competing with in terms of your brand.
Run a Google search for the keywords associated with your niche and see which sites come up for them. These are your competition. Learn from them.
How to Create Your Blogging Brand
Creating your blogging brand takes time and effort. Make sure that you have a great logo, that you have invested in a theme that reflects the niche and keywords that you are using, and really hone your niche.
What are your top tips for building your blogging brand? I’d love to read them in the comments section.
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