There’s no doubt that businesses know that consumers, especially Gen Z, and Millenials, want interactive content and some personalisation. In fact, every day, there are more and more expectations from consumers to have a more personalised experience when they’re browsing the web, working, and even shopping. In general, every business owner can instantly be productive by putting themselves in the shoes of their consumers. Marketing nowadays needs to have this “oomph” factor, and it’s not always bite-sized content or something that’s flashy; sometimes, it’s as simple as two-way interaction.
Traditional one-way communication is gradually giving way to a more dynamic and engaging approach to two-way dialogue. More and more small businesses are prioritising interactive marketing and are trying to foster open conversations with their target audience. So, why do businesses need to do interactive marketing? Why do they need to put this intricate art first? Well, here’s what you need to know!
Table of Contents
It’s All About Building Trust and Credibility
Consumers want to feel a connection with businesses, especially since the lines are getting blurrier about authentic businesses versus scams and large businesses pretending to be small businesses. So, having this transparency and authenticity is honestly one of the best ways to go at it. When businesses actively listen to their customers and respond thoughtfully, trust and credibility naturally develop. Plus, a trustworthy brand is more likely to secure and retain customers over the long term. It’s something really important to keep in mind since consumers don’t want to support a soulless corporation or a business owner who has bad intentions. So bridging this gap and showing your credibility and trust through this is honestly the best way to go about it.
Engagement and Rentention
When it comes to marketing in general, the goal isn’t only to gain sales, but it’s engagement and long-term retention too. Nowadays, more and more marketing agencies and marketing professionals, such as the team from https://www.baldwindigital.ie know for a fact that when it comes to engagement and retention, it’s more than a couple of newsletters here or there or a few social media posts.
It’s all about giving your audience a good reason to engage with you. Consumers want to engage, but they need a good reason to engage, and creating this connection through interactive marketing, like a two-way dialogue, is hands-down the best way to do it. To a degree, this can even have the potential to create a parasocial relationship.
Competitive Advantage
No matter what industry you’re in, there’s a high chance you have some competitors, and when it comes to friendly competition, you’re always going to want to strive to get a competitive advantage. Really, it’s all about active listening and adjusting your strategies based on your audience’s feedback. So essentially, you’re staying ahead of competitors who don’t utilise interactive marketing.
Better Content Creation
Whether it’s TikTok, YouTube, Instagram, or any other platform, it helps a lot to create content based on the interactions you’re having with your followers. A lot of businesses will create content (even short videos like explanations) based on comments or questions that their audience posts. Why not utilise this for content? It’s pretty easy; you’ll be essentially given a plethora of content ideas almost daily, thanks to the interaction from your audience.
Want more? Subscribe below and share your thoughts on this article in the comments section at the bottom of the page!