How To Improve Your Online Presence

Whether you run a physical business or a dedicated online business, it’s important you have a strong online presence. Being effective online will not only help you bring in new customers, but you can reach out to your previous customers to bring them back – the knock-on effect, you bring in greater revenue and more profit.

So the question is —how do you improve your online presence? From working on your local SEO and social media channels to running a successful blog that is attached to your website, there are many solutions.

Below we have put together our guide to three different ways you can improve your online presence – this will also help your customer service goals.

Table of Contents

Social Media Channels

In today’s world, one of the key ingredients to a successful online business is utilising social media channels properly. Having a good social presence is arguably as important as having a good website. Which social media channels you opt to use, depends on the content you want to produce. Channels like YouTube, Instagram, and TikTok are good for video content, whereas channels like Facebook and Twitter are useful for sharing web content. It can be hard to use all the channels, so pick the ones that best apply to you.

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Work on your website’s SEO

When you have a website, you don’t want to leave it to just go stale, as if you do, Google isn’t likely to place you on the top pages when people search for things related to you. Instead, you want to work on your SEO, which is short for Search Engine Optimisation.

There are many ways to improve your SEO; this includes publishing regular content, improving your meta details, and optimising your site for mobile. If SEO is something you haven’t worked on before, you may want to reach out to an expert to support you.

Run a successful blog

What a lot of successful companies who have a good online presence do is run a blog alongside their website. Blogs are great for sharing content that is relevant to you and what often happens is a customer will read a blog post of yours and then click onto the rest of your site to learn more about you – hopefully, this then leads to a sale.

Blog posts don’t have to be long, just as long as they are informative and will benefit the reader, should they click on and want to read. If you aren’t a good copywriter, a lot of companies will outreach this and ask a freelancer to write a post once or twice a week.