This is a contributed post.
If you are in the property business, you will know just how competitive selling houses can be, but you know what? That doesn’t mean that you can’t thrive and build a successful business, and you know what the best way to do that is? By building a better brand than your competitors. Here are a few things that will help you to do just that:
Table of Contents
1. Find Your Unique Voice
The most important thing you can do, if you are serious about building a better property brand, is to take some time to develop your own unique voice. Are you a friendly neighbourhood estate agent? The luxury lifestyle provider? A no-nonsense down-to-earth property consultant? Think about who you want to be, and which market you want to appeal to, and find a voice that speaks to them, which you can use across your marketing materials, whether it be social media or a local leaflet campaign. Then, stick to it!
2. Take Professional Photos
This may seem obvious, but you’d be amazed at how many property listings feature photos that look like they were taken through a potato. Great branding starts with great visuals. Invest in a professional photographer who can capture not just the property but also the ambiance you’re selling.
Your website and listings should look so good that potential clients want to step into the images. Consider adding lifestyle shots, staged interiors, or even drone footage if it fits your brand. High-quality visuals are a game-changer for your brand image and will instantly give your business a polished, professional look.
3. Work with a Property Consultant for That Extra Edge
Let’s talk about strategy. Sure, you might know your area and your properties, but do you know how to position your brand effectively? This is where a property consultant can make a difference. They’ll help you understand market trends, target the right audience, and polish your marketing materials so that they hit the mark.
Think of them as your brand’s secret weapon—an insider who can help you refine your approach, attract the right clients, and keep your business competitive. A consultant brings in that extra layer of expertise, so you’re not just in the game; you’re ahead of it.
4. Create a Killer Social Media Presence
If you’re not on social media, you’re missing out. From Instagram to LinkedIn, social platforms are where your potential clients are hanging out. Show off your latest listings, share tips about the property market, and sprinkle in some behind-the-scenes shots that show the human side of your business.
Be consistent and remember to engage—respond to comments, answer questions, and make people feel connected to your brand. Social media is where you build relationships and foster a community. It’s also a great place to show off your personality (and even your witty side if it fits the brand).
5. Don’t Forget Testimonials
Nothing builds trust like a glowing testimonial. Ask past clients to share their experiences and feature these on your website, in marketing materials, and on social media. Honest, detailed testimonials not only build credibility but also give potential clients a sense of the experience they can expect when working with you.
Testimonials let your work speak for itself, and they’re worth their weight in gold. After all, there’s nothing like hearing how amazing you are from someone else, right?
Here’s to a better brand, and more properties sold!