This is a contributed post.
Looking for a way to keep your business going for longer?
Ensure that you’re hitting out of the park with your marketing. After all, a well-executed digital marketing strategy can:
- Promote your brand to a larger, global audience
- Improve brand recognition and set you apart from your customers
- Improve conversions, sales, and your bottom line
With that in mind, here are just some of the ways in which you can improve your digital marketing strategy in 2025!
Table of Contents
Ensure that you’re using the right platforms
While most businesses will have a presence across all of the leading social media platforms (Facebook, Instagram, TikTok, X) in order to cover as many bases as possible, this is not always necessary. For example, B2B businesses will not fare nearly as well on Instagram as they would on LinkedIn, which could suggest that you need to focus the majority of your attention on this platform instead.
In short, you need to ensure that your marketing campaigns are launched on the platforms that your target audience/demographic is using. Otherwise, they will simply not bring in the results you need or crave.
Use data to your advantage
There are many different ways in which you can measure the success of your latest marketing campaign or strategy – though the most useful are data-backed. For example, you could start by adding UTM codes to any URLs linked to your social posts (ideally, a different UTM for each platform). This means that whenever a user clicks on the link and enters your site, you can identify which platform (or specific post) they came from, which shows you which posts work and which do not!
Photo by Diggity Marketing on Unsplash
Partner with influencers
While there are many different ways in which you can improve your online presence through digital marketing, partnering with influencers is particularly beneficial. This is because influencer-brand partnerships expose your brand to a much larger audience. Trust within your brand or products is also established from the offset, as an influencer’s audience often trusts them implicitly. Not only that, but a recent study found that “63% of shoppers say they’re more likely to buy a product if it’s recommended to them by a social media influencer they trust.”
However, you should be sure that you partner with an influencer who shares the same audience as your business to ensure that you get the best possible ROI from this partnership.
Engage with your audience
While your online presence is primarily a tool through which you can market your business, you should also ensure that your next campaigns provide you with ample opportunity to engage with your audience. Instead of posting an endless stream of adverts, try to mix things up a little. For example, you could pepper in different kinds of content, such as Q&As or behind-the-scenes videos, that provide your audience with more opportunities to get involved, strengthening your relationship with them while doing so. You should also be sure to reply to any comments and direct messages you receive.