This is a contributed post.
Making a success out of a market stall might seem like a tall order. But it is possible if you have the right combination of marketing expertise and strategy.
No, it won’t be easy. But there are plenty of things you can do when you’re trying to sell in a situation like this.
So, how can you make your market stall stand out?
Here’s what to do:
Table of Contents
Use Social Proof
First, you’ll want to pluck some strategies that work from the online space. For example, using social proof is an excellent way to convince people to consider buying from you.
The idea here is simple: display your Google reviews physically, instead of relying on people seeing them online. This way, you can point to your level of quality in-person, without relying on digital tools.
Taking this a step further, you could use banner stands to display your reviews along with QR codes that forward prospective customers to the digital version. This way, you can back up your claims and give them even more confidence.
Use Personality
Another competitive advantage might be to use your personality. If you can win people over on a personal level, they will often come back to you for more.
Being chatty is helpful, but you’ll also want to read the room. Some customers love to talk, while others prefer to simply browse and get on with buying. If you can provide interactions that they enjoy, they are far more likely to come back for more.
Build An Eye-Catching Display
Visuals also matter, of course. Therefore, spend some of your time and energy building an eye-catching display that will stand out. You want people to see you amongst the other vendors.
For example, you could use vertical stands and banners. You could also add quirky props that make your offering seem a little different, especially if there’s someone else at the market trying to do the same as you.
Make Your Branding Unique
Related to this, you also want to make your branding unique. Tying together your name, logo and theme is a great way to make you more recognisable and less amateurish.
Unique branding used to be quite challenging to achieve. However, it is fast becoming much simpler because of professional marketing agencies. These firms can essentially do the whole setup for you, allowing you to get on and do what you do best, which is selling.
Add Standout Products
Lastly, it’s a good idea to build your stall around standout products. You want to arrange the rest of your wares around something that really makes people excited.
Normally, people won’t buy this product because it is too expensive. However, it can have the effect of drawing customers to you due to excitement.
For example, let’s say that you sell action figures. You could sell the usual small toys in boxes, but you will likely grab attention if you have a life-size Iron Man statue complete with voice interface and moving parts. This stunt will attract people and make them want to buy from you.