This is a contibuted post.
Getting a website up and running is one thing… getting it ready for real-life customers… well, that’s something else entirely, and it’s often where the real work begins. You’ll want everything to look nice, work smoothly, and feel welcoming when someone lands on your site, so if you want to be successful when it comes to selling online, here’s what to keep in mind before you launch – it could make all the difference, so read on to find out more.
Make It Clear What You Do
It’s important to start with the basics, and the most basic thing of all is to make sure that when someone lands on your site, they know instantly what you’re offering and why they should buy it. And the best way to do that is to be human and make things nice and simple – too much jargon and flashiness and it’s just going to turn people off and send them away.
Of course, that doesn’t mean cramming loads of detail onto every page because that’s just not going to be what people want. Instead, you just need to be clear, confident, and helpful. Say what you do, show your best stuff, and then let the website visitors know what you want them to do next with a good call to action – that should be enough.
Keep It Easy To Navigate
One thing that’s going to help you is to think of your website like a well-organised shop, as if it was a physical store in real life. You wouldn’t want your customers to just be wandering about confused and bumping into piles of clutter all over the place, so why let your website be like that? To combat the issue, you’ll need menus that are nice and tidy, links that actually work, and your products and services should be easy to find. And definitely don’t hide your contact details away because that always looks suspicious.
Something else that really matters these days is mobile-friendliness. The fact is that a lot of people will be browsing from their phones, and very possibly multitasking while they’re doing it, and if your site’s hard to use on a smaller screen, you’ll probably lose them before you get a chance to show them what you can do.
Get The Back-End Bits Right
As much as what your website looks like and how it works is important, you won’t get very far without also thinking about the more technical side of things, and one of the most important things you can do is make it simple – and safe – for customers to buy from you. After all, who wants to slog through a painfully long checkout process or worry about how secure their details are? No one, that’s who.
This is where ecommerce payment integration is going to be a useful tool because it’s basically what connects your website to secure payment processing systems. When it’s done well, it makes the entire buying process really easy, and that’s something your customers are going to love. Plus, they’ll be able to use a variety of payment methods, like cards and digital wallets, for example, so they’ll have plenty of choice and it’s more likely they’ll complete the checkout process.
