Do you want your website to be noticed on Google and all other search engine results? Then you’re not alone. Every business is vying for the top spot, and every business wants to be one of the first names people see when they search online. Getting to the top of the search engine results pages takes more than just good luck though. It takes strategy.
We’ve got 6 excellent ways that you could improve your rankings and get noticed by both search engines and potential customers.
Table of Contents
Use video content.
Did you know that video content is favoured above all other types of marketing? Google and other search engines love video with, and pages with videos are more likely to show up at the top of the results. Video keeps people on your site longer, increases its engagement, and helps people to learn about your products or services more clearly. You can hire event videographers to capture snapshots and snap videos of your events and then showcase them on your social media and your business website. It’s why many businesses choose to do this, so that their video content looks good and captures attention.
Use the right keywords.
Keyword research is not actually that easy to do, but if you hire an SEO specialist, you’ll be able to do it. They’re still a big deal, and they’re the words and phrases that people will type into search engines when they’re looking for something. To improve your visibility, include the right keywords that match what your audience is looking for. They shouldn’t be stuffed in though, as Google can tell if you’re stuffing in keywords just for the sake of it. So, use them naturally in your copy blog posts and headlines and focus on helpful easy to read content that answers the real questions.
Use helpful content.
If you want to be put at the of the search engine results pages, then you need to have useful and trustworthy information on your website. Helpful blog posts, FAQs and how to guides will give you a much better chance of showing up on page one.
Make it mobile friendly.
Most people use their phones more than their laptops to search online. So if your website doesn’t look good or work well on a mobile device, you’re going to be pushed down the search engine results pages and that could lose you visitors. You don’t want to lose search ranking points.
Make it faster.
Speed matters. If your website takes too long to load, people are going to leave and that hurts your rankings. Compress your images, avoid heavy animation, and use a reliable hosting provider to make sure that it’s running quickly.
Use backlinks.
Backlinks are links from other websites that point to yours. When trusted sites link to your content, it tells Google your site is valuable. You can earn backlinks by guest posting, getting mentioned in news articles, or sharing content others want to see.
This is a contributed post.
