This is a contributed post
The business landscape is a competitive one no matter what industry you’re in and one of the hardest things for any business to do is to improve customer experience online.
The customers you have are your bread and butter and if your business isn’t adding enough value for them, they will look elsewhere. The result? A business with no customers equals no business. And, 90% of online businesses fail within the first three months.
Customers will always prioritise a positive experience over anything else and there is a reason why word-of-mouth marketing is still king in the marketing world.
If your business can offer web chat software to give customers access to answers 24/7, you’re more likely to have a successful business compared to those who don’t. Solutions like that may not feel like very big ones, but they are those that will keep your customers happy.
Below, we’ve put together a short list of ways that you can add value to your customers online.
Image source: Pexels
Table of Contents
Ask for Their Opinion
Customers love to give feedback and while you are more likely to receive negative feedback than positive, you can always minimise the negative stuff by asking outright for their opinion.
If you are constantly and actively listening to your customers, you’re going to be in the best position to give them a great experience. You can allow them some space to talk about what they like and don’t like and then be effective in the way you act towards them.
Publish Great Content
You need your content to be authoritative so if you have an opinion on anything, it should always be backed up with facts. If you want people to take you seriously, then publishing useful content online is a good way to do that.
Blog content doesn’t just add value to your website, but it is there to educate prospective buyers and customers on anything your business does. If you can confidently educate people, you’re in the right business and you’re doing the right thing.
Offer Freebies
From new product testing to VIP customers to free resources and content, you are going to be able to keep your customers happy and hooked when you offer things for free. It’s a good way to ensure that people complete the buying process and it showcases your ability as a brand leader to provide solutions.
Make it personal
Your interactions with customers – whether on a chatbot or via email – should always be personal. Use names and correct pronouns and speak to customers as if you know them.
This makes you much more personable in the eyes of the customer and gives you a bigger footing in your industry for being a business that cares.
Improve Customer Experience Online
The way you speak to and handle your customers matters and if you ensure that you action the tips above, you can add more value to them and improve their experience.
Not only does this keep customers coming back, but it also ensures that you are able to continue to give the right experience.