We live in a digital world, but that can mean a lot of different things to different people – we all do digital differently. If you’re a business owner, you’ll want to use digital ways of doing things to grow your business, and one option is to use QR codes wherever you can. Let’s take a good look at how they can help your business and get you the growth and success you’re looking for.
Better Customer Engagement
One great thing about QR codes is that they can ensure you’ve got much better customer engagement with your business than if you didn’t have them – the customer just has to scan a code with their phone, and they’ll have all kinds of useful information right in front of them, giving them help when it comes to understanding more about you and deciding to buy from you.
The QR code can do many different things, from directing customers to your website quickly and efficiently, showing them a special promotion, pointing them towards a video, taking them to your social media accounts, or perhaps even giving them the option to order something there and then. It’s a fantastic way to speed up the buying process and make customers feel much more involved.
Better Packaging
Another place where QR codes can really shine is on your packaging – they can really add value, and all you have to do is print some personalised stickers with your QR code on them and add them to your packaging – it’s that simple but massively effective.
So, what could you include in the link that the QR code takes someone to? Well, if you’re selling food, it could be recipes or nutritional information, for example. If it’s something technical, it could be an explainer video or an instruction manual.
The point is, adding these ‘secret’ little extras to your packaging can help hugely, making things easier (and a little more fun) for your customers, and giving you a positive reputation as a result.
Better Inventory Management
If you run a business that has a lot of stock and needs to keep on top of its inventory management, QR codes could be the way to go. Although you might think of these codes as something that will usually benefit customers, the fact is that you can use them in your business to help your staff too, and your inventory management is a prime example of where this can be done.
By tagging your products with QR codes, you can make tracking them a lot easier – your employees will need a smartphone or perhaps a specific scanner if you prefer, and they’ll instantly have access to product details, stock levels, pricing information, and anything else they might need. That’s going to help reduce errors and make your business run a lot more smoothly in every area from customer service to warehouse management, and if you run a retail business and there are logistics to think about, this could really make a massive difference in how you’re able to work.
This is a contributed post.