No matter what your industry is, your online presence is paramount. Without a decent online presence, you’re not going to have much of an impact on your customers and you’re not going to be able to sell what you do. Visibility is important, and considering the digital world that we are living in today, if you are not able to be seen online, you’re going to fail.
It may sound harsh or blunt to say it like that, but we are living in a time where your business name will be Googled before anybody would pick up the phone to call you. A strong online presence means having an excellent business website, which means that you need to have an excellent web design agency on your side to help you to design it. It doesn’t matter whether you are good at web design or not, if you are not keeping up with your business website, you’re not going to be able to appeal to the masses. Remember, it’s all about that user experience, so if you are not offering that user experience, you’re going to struggle. Let’s take a look at why your business website is so important.
1. It gives you 24/7 availability.
One of the biggest benefits of having a website is that no matter what time of day or night it is, your potential customers can be looking at what you are doing and contemplating whether or not to use your service. If you don’t have a website and you’re only opening for business hours, you are losing half a day of exposure. You cannot afford that level of business loss!
2. You can add value.
The website that you have right now is going to add value in so many ways. Not only can you offer tips and tricks about what you do, you can include blog sections, frequently asked questions, and general content that is engaging and helps people to learn much more about what it is that you do. The customer is somebody who buys once or twice, but a client is somebody who will be able to take their repeat business from you. You want to turn your customers into clients.
3. It’s cost effective
If you’re going to invest anything into your business at all, it should be in your business website. This is your biggest sales tool. So when you factor in the maintenance costs and compare it to a potential salesperson’s salary, you’re going to be able to invest in the right way and start with your website and then grow a sales team in the end. Your website could effectively help you to fund that sales team.
You can expand in the market. If you don’t have a website, you’re going to appeal really well to your locals who can see your business physically and engage with you. A website takes your business global. This is especially the case if you’re on social media advertising for the world to see. Any customer with Internet access can visit you at any time of the day, so your website is going to facilitate that market expansion that you’re looking for.
This is a contributed post.