This is a contributed post. Search engine optimization is a very important part of any digital marketing plan. It includes optimizing your website so that you can rank higher in search engine result pages, increase conversions, and drive organic traffic. Businesses that are looking to grow their online presence need to use SEO, as itContinueContinue reading “Improving Your SEO With Three Simple Tips”
Tag Archives: SEO
The Reddit Effect: How Reddit Answers Can Distort Google Search Results
Google’s drive to improve the accuracy of information in search may be impacted by changes that increase the prominence of Reddit answers in the SERPs. To combat the distortions caused by generative AI, Google has made sweeping changes to its algorithm, and The March Update has recently hit countless sites. Many sites that featured low-qualityContinueContinue reading “The Reddit Effect: How Reddit Answers Can Distort Google Search Results”
7 Essential Strategies for Harnessing Voice Search Optimization
Voice Search Optimization (VSO) is a speech recognition method that drives traffic to websites. In recent years, voice search has become more common and is often used to search for nearby businesses like coffee shops, pet shops, and hospitals making it essential to local SEO. This type of search utilizes services like Alexa, Google Assistant,ContinueContinue reading “7 Essential Strategies for Harnessing Voice Search Optimization”
Content Decay: The Hidden Threat to Your Website’s Performance
In the ever-evolving digital landscape, websites are the lifeline of businesses and individuals alike. They serve as a gateway to information, products, and services, making it crucial for them to remain relevant and engaging over time. However, there’s a hidden menace lurking in the digital realm, threatening the vitality of websites: content decay. What isContinueContinue reading “Content Decay: The Hidden Threat to Your Website’s Performance”
Are Our Past Bad SEO Tactics Harming Generative AI?
Following on from my recent article about the pros and cons of AI, and my previous articles about how much ChatGPT will affect copywriting, and how it gets things wrong, I want to talk about how content marketers have been screwing the internet for years, and now we have a conflict between SEO and AI.ContinueContinue reading “Are Our Past Bad SEO Tactics Harming Generative AI?”
The Top 10 SEO Content Tools to Boost Your Site’s Ranking
In the ever-evolving world of digital marketing, search engine optimization (SEO) is crucial for driving organic traffic to your website. Crafting high-quality, optimized content is a cornerstone of successful SEO strategies. To help you streamline your content creation process and enhance your site’s ranking, here’s a list of the top 10 SEO content tools thatContinueContinue reading “The Top 10 SEO Content Tools to Boost Your Site’s Ranking”
WordPress vs Wix vs Squarespace: Which is Right for You?
It’s the age-old debate for anyone starting a website; “which content management system is best?” This guide compares WordPress vs Wix vs Squarespace, three of the leading CMS options available. Launching a new business or starting a blog requires a powerful online presence, and one of the first decisions you’ll need to make is choosingContinueContinue reading “WordPress vs Wix vs Squarespace: Which is Right for You?”
Crawled – Currently Not Indexed: How to Fix GSC Indexing Issues
In the world of search engine optimization (SEO), search engines indexing your content is crucial for visibility and organic traffic. However, sometimes you may encounter a situation where your pages are crawled by search engine bots but not indexed. This can be frustrating as it means your content won’t show up in search results, potentiallyContinueContinue reading “Crawled – Currently Not Indexed: How to Fix GSC Indexing Issues”
How Does Comparing Keywords Improve Your Website’s Rank?
Keywords play a crucial role in search engine optimization (SEO) by helping search engines understand the relevance of your website to user queries. By strategically comparing keywords, you can gain valuable insights that can be used to optimize your website and improve its rank in search engine results pages (SERPs). This guide will walk youContinueContinue reading “How Does Comparing Keywords Improve Your Website’s Rank?”
8 Reasons to Hire a UK Copywriter
It’s easy to access global SEO services, so why hire a UK copywriter? Find out here. In today’s competitive business landscape, effective communication plays a crucial role in capturing the attention of your target audience and driving your brand’s success. Among the various elements of communication, copywriting stands out as a vital tool for engagingContinueContinue reading “8 Reasons to Hire a UK Copywriter”
How to Complete an e-Commerce SEO Audit
An e-Commerce SEO audit assesses your site’s performance to inform changes that improve ranking. In the fast-paced world of e-commerce, search engine optimization (SEO) plays a crucial role in driving organic traffic and improving the visibility of online stores. An SEO audit is a comprehensive analysis of a website’s performance in search engines, identifying areasContinueContinue reading “How to Complete an e-Commerce SEO Audit”
Mastering the Art of Keyword Selection: A Guide to Boost Website Rankings
In the realm of search engine optimization (SEO), keyword selection plays a vital role in determining the success of a website. Keywords are the words and phrases that users enter into search engines to find information, products, or services. By strategically selecting and optimizing relevant keywords, website owners can significantly improve their search engine rankings,ContinueContinue reading “Mastering the Art of Keyword Selection: A Guide to Boost Website Rankings”
Effective Content Distribution Strategies: Reaching Your Target Audience
Creating high-quality content is the first step in successful digital marketing. To maximise the impact of your content, it needs to reach your target audience. This is where content distribution strategies come into play. The pandemic increased content consumption by 207%. While much of this was driven by social platforms like TikTok and Instagram, it’sContinueContinue reading “Effective Content Distribution Strategies: Reaching Your Target Audience”
What Is ChatGPT? Will It Kill the Careers of Content Writers?
The world of content writing has been turned upside down in the last couple of months since the launch of a new website called ChatGPT. Artificial Intelligence has been denting the content marketing industry for a while now, with tools like Jasper.ai becoming popular among many in the SEO industry. But I’ve always asserted thatContinueContinue reading “What Is ChatGPT? Will It Kill the Careers of Content Writers?”
What Is a Backlink? How Links Boost Your Site’s Credibility
A great-looking website and fantastic content are only useful if people can find your site. Over 28% of people using Google click on the top result, with nearly 70% of clicks going to the top five sites. With this in mind, it’s clear that you need to be at the top of the pile. WithContinueContinue reading “What Is a Backlink? How Links Boost Your Site’s Credibility”
What is SEO? A Beginners Guide
Did you know, 33% of all internet users will click on the first site on a search engine results page (SERP)? The further down the SERP you get, the lesser the chances of getting clicked on. By the time you get to the bottom of page one, your chances drop to less than 1%. It’sContinueContinue reading “What is SEO? A Beginners Guide”
WordPress Blog Migration Part 3
Recently, I have talked about WordPress Blog Migration a fair bit. I have moved away from WordPress.com, and I am now on the self-hosted version, WordPress.org. As I have mentioned previously, I am on a learning curve. Existing followers of the site may have noticed glitchy behavior from my site, and I am hoping thatContinueContinue reading “WordPress Blog Migration Part 3”
Self-Hosting With WordPress: What You Need To Know
My site has now moved from wordpress.com and I am now self-hosting with wordpress.org. I have learnt a few things, which I will share for any other bloggers who are interested in making the switch over to self-hosted!