9 Impressive eCommerce Marketing Strategies Guaranteed to Drive Traffic

It may come as a shock to learn, but this year there will be more than two-billion eCommerce shoppers. In the US alone there will be 1.3-million eCommerce sites. 

With such competition and so many shoppers out there to convert, eCommerce marketing has never been more relevant. 

However, marketing your online store doesn’t have to be a challenging task. There are plenty of ways that you can optimize your site. So, how which eCommerce marketing ideas should you take advantage of?

Let’s take a look at nine eCommerce marketing strategies that will be guaranteed to drive traffic to your website. 

1. Optimize Your Site for Voice Search 

“Okay Google, what is voice search?”

As consumers, we love buying the latest gadgets. One of the latest trends has been for devices with built-in voice search. These include Google Home, Amazon Echo, and most modern smartphones. 

Increasingly, we’re learning about the convenience that voice search. If you don’t optimize your website to meet this demand, you’re missing out. 

You can do this by incorporating questions into your content. Use long-tail keywords that are more conversational in nature. Featuring a question and answer section to your site will make this easier to incorporate everything you need. 

2. Make Use of Google Shopping Ads

A great eCommerce marketing tip is to make use of the Google Shopping platform. This shows users carrying out Google searches products that are most relevant to their searches. Whenever someone clicks on your item, they’ll get directed straight to the seller’s website. 

This is one of the most cost-effective ways of getting traffic to your site. These visits will be more likely to convert into sales. This is because the user will have already have seen the product before they click through to your site. 

Google Shopping ads are easy to set up using platforms like Shopify and WooCommerce. 

Although you’ll be narrowing your site traffic down into just interested buyers, you’ll improve your conversion rate which is a metric you should really be paying attention to in eCommerce marketing. 

Google Shopping ads are one of the most effective forms of digital advertising for eCommerce sites. 

3. Improve the Speed Of Your Website

Nobody likes to wait for a webpage to slowly load. If your site doesn’t load quickly enough, it might mean potential customers end up visiting your competitors instead. 

If your site loads quickly, it will improve your ranking potential. You can improve the speed of your site. Run your website through Google’s Page Speed Insights, This will give you information about how you can improve your page speeds. 

One of the ways that you can improve your page speed is to optimize your images to load quicker by compressing them. While you’re optimizing your images, add in an image alt text that is relevant to the product. This will help your product rank in searches for these products. 

4. Make Use of Email Marketing 

Email marketing is one of the most powerful eCommerce marketing strategies there is. Anyone that has given you their email address is willing to hear about your products. 

If you want to create an email marketing list, you could run an incentive to get people to sign up. You may want to run offers such as “get 10% off your first order if you sign up.” This will not only get you sign-ups, but it’ll also increase your sales. 

You can personalize your emails and make use of big data that you draw from a customer’s browsing history. This will help you to really drive traffic to your site. 

Avoid click-bait-like titles on your emails. They could end up in the spam folder by accident. 

5. Make Shopping Online Into a Social Activity 

There are plenty of great ways that you can ensure your eCommerce marketing strategy includes social media. One of the more obvious methods would be to use shoppable Instagram posts. This will drive traffic directly to your site through your social media channels. 

Another way might be to use pay-per-click advertising on platforms like Facebook. You can then encourage social shares from your product listings. 

6. Make Use of Content Marketing 

Content marketing is a great way of driving organic traffic to your site. Once there, you can convert your visitors into customers. 

There are a couple of content marketing strategies that you should adopt. First of all, start a blog that people will definitely want to read. Use tools such as Quora and SEMrush to look for keywords and topics that’ll resonate with your audience. 

Once you have your blog up-and-running, you’ll be able to drive traffic to your site whilst adding value to the rest of your business. 

The other strategy that you should implement is to approach bloggers with very strong domain authority. Ask them if they’d let you guest post or link to your products and website. 

7. Use the Structured Markup Language 

By adding the structured markup language to your product pages will help search engines index your pages correctly. 

Schema ensures it’s as easy as possible for search engines to learn all about a particular page. It also helps a page to improve in the search engine rankings. 

By including rich snippets, you’ll help the search engines to position your products right in front of the correct people based on their search terms.  

8 Team Up With Influencers

You should encourage fans of your brand to interact using content creation via social media. This will help generate a buzz surrounding your brand. 

As well as encouraging the creation of user-generated content, you’d do well to think about approaching micro-influencers. Offering free stock for them to promote your products is a great way of driving traffic to your site. 

9. Include Lots Of Relevant Videos

Including videos on your product pages will add value to your listing. If your video is hosted by YouTube, you’ll be able to get traffic from there too. 

Wherever you can, feature videos of your products in use. Include as much information as you can in your video as this will improve your chances of making sales. 

Mastering eCommerce Marketing Strategies

If you were to implement all of the eCommerce marketing strategies that we’ve talked about in this article, you’ll see a rise in your traffic in no time. Not only that, but you’ll see increased sales too. 

For more informative articles, check out the rest of the site. 

Photo by Karolina Grabowska from Pexels