Video content plays a major role in any marketing effort. According to a recent study, 91% of consumers want to see more online video content from brands. The same study shows that 92% of video marketers have gotten good ROI from video marketing. But as a video content creator, everything you produce must be compelling and engaging enough to get the needed results. That requires proper planning, execution, and a lot of creativity. Use the following tips to improve your marketing efforts with video content to ensure they’re compelling enough.
Table of Contents
1. Understand the magic of storytelling
It’s part of human nature to be drawn to stories, regardless of age, gender, or culture. Good storytelling holds the magic you need to capture attention. And you can learn how to use this magic in your video content. When producing a marketing video framing your content as a story or as a narrative can significantly improve its impact on your target audience. Experts advise beginning with a strong hook to capture a viewer’s attention within the first few seconds. The video should have a clear and coherent storyline the viewer can follow and understand.
2. Create strong visuals with clear audio quality
Visuals and aesthetics are important in the world of video content. Your content quality will depend on the type of devices you use, from your cameras, microphones, and lighting setup. If you want to create content independently, invest only in top-notch equipment. Aside from the physical tools or equipment, you’ll need the right editing software to create crisp and engaging visuals.
3. Outsource to a reliable company
Sometimes, the only way to create high-quality and compelling video content is to outsource to a production company. Aside from outsourcing being cost-effective, you can rest assured that you’ve left the task in the hands of an experienced and talented team. You can find various video production companies like Fable Studios available to handle any video content you need to create. Alternatively, consider outsourcing to freelancers with a proven track record of creating top-level and compelling videos.
4. Add a call-to-action
Every piece of video content you create should have a purpose. Usually, your goal will be to market a product or service, expand your brand reach, or educate your customer base or viewers. Regardless of the purpose, clearly define what action you want your viewers or target audience to take after watching your video. And adding a call-to-a-action (CTA) is the best way to do this. For example, ask your audience to subscribe to your service, visit your website, make product orders, or share the video. Find creative ways to seamlessly integrate your CTA into the video, ideally at the end, and add a compelling message to encourage your viewers to take action.
5. Keep the video concise and straight to the point
According to some experts, the ideal length of video content should be 2-4 minutes. A sales video should be 30 to 90 seconds long, and a homepage video should be 30 to 60 seconds. The idea is to keep it short and straight to the point so your viewer does not lose interest quickly. If your video is too lengthy, edit or trim it by eliminating unnecessary fluff.
Video Content Creator Tips
As a video content creator, you need to produce short, well-made videos with a clear call to action.
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