We most definitely live in a digital-first world, and if you are a content writer, that probably means that you’ve defaulted to assuming that LinkedIn profiles, SEO-optimised CVs, and cleverly worded cover emails are your route to new job opportunities, and you know what? They absolutely can be, but right now, there is also a lot to be said for going back to basics and going after those all-important writing gigs in a more old-fashioned(ish) way.
No, we don’t mean you should go knocking door to door typewriter in hand (obviously) but if you want to stand out front he sea of other writers, it could be smart to reconnect with the
fundamental tools of the writing trade: clear communication, thoughtful presentation, and a personal touch. Sometimes, old-school really is the new cutting edge.
Table of Contents
1. Polish Your Basics Before You Pitch
Before applying to any writing role, make sure your foundations are solid. That means a clean, well-structured CV, a concise and compelling cover letter, and a clear understanding of your own skillset. Writers often get caught up in being witty or original, understandable, given the job, but clarity and professionalism should always come first.
Employers need to know what you bring to the table, and fast. Your CV isn’t the place for flowery language or experimental formatting. Use the Scriberly document builder to create your CV, stick to a simple structure, use bullet points to highlight skills, and make sure every sentence earns its place. It’ll help you make a great first impression, which is key when job hunting.
2. Print a Physical Portfolio (Yes, Really)
In an era where everything’s online, handing over a physical portfolio can set you apart in all the right ways. It shows you’ve made an effort, thought about presentation, and taken the time to curate your best work. It’s especially powerful during in-person interviews or meetings with prospective clients.
Printed portfolios also allow you to control how your work is viewed – no dodgy Wi-Fi, no cluttered browser tabs, just your content in its best light. For a crisp, professional finish, invest in good-quality prints. Printers using Xerox VersaLink C7020 cartridges produce vibrant, high-resolution documents that really showcase your writing samples. It’s worth the effort to make sure your work looks as good on paper as it reads on screen.
3. Perfect Your Pitch
Every application is a pitch, whether you’re replying to a job ad or sending a cold email. And like any good content, your message needs to be tailored to the audience. Don’t use a blanket cover letter, take the time to research the company, understand the tone they use, and write a message that reflects their values and needs.
Think of it as a writing exercise: can you show them what you can do while also convincing them you’re a good fit? A carefully crafted, bespoke pitch says more about your skills than a dozen generic samples.
4. Follow Up the Right Way
Don’t rely on automated systems to do the work for you. A thoughtful follow-up email can make the difference between getting noticed and being forgotten. Keep it polite, professional, and brief. No pressure, just a reminder that you’re still interested and available.
Sometimes, the simplest methods are still the most effective!
This is a contributed post.
