4 Impressive Benefits of Social Media Marketing

Did you know that over 3.9-billion people are on social media? That’s over 58% of the world’s population. This number is growing all the time too, and that opens up the opportunity for pretty big audiences for your business.  Social media marketing has become a fixture of our lives over the last few years, and the potential has only grown as time has gone on. 

Most companies these days have a social media marketing strategy. If you don’t already have a strategy in place, you may wonder what the benefits are. 

Let’s take a look at four of the impressive benefits of social media marketing. 

1. It Lets You Target Your Audience 

Marketing via traditional means such as TV or print media will often allow only for blind targeting. You could opt for a publication or channel that aims itself toward a certain demographic or is available to people from a specific area, however, the rest is left to chance. 

With any social media marketing, you can target a specific audience with a great deal of precision. You get to decide on the age group that you’re targeting and the area that they live in. You can also pitch your marketing toward your audience’s political leanings or personal interests. 

You’ll also be able to select your audience based on what time of day they’ll be most likely to be online.  All of this gives you precise control of your target demographic. 

2. You Can Measure Your Campaigns

Because you can target your marketing efforts so specifically, you can also measure the success of your campaigns to a much greater degree. You’ll be able to see who has clicked through to your advertising campaign. You’ll also be able to see what they’ve looked at and how long they looked at it. 

Seeing which demographics interact with your campaign will help you to fine-tune your future social media marketing campaigns. 

3. Social Media Gives You Direct Access to Your Audience 

If someone has shown an interest in your services or products in the past by liking your page, you can effectively keep in touch with them via social media. By simply following or liking your page, a user is giving permission for you to market to them straight into their news feed.  

Using the comments section of your social media posts, you can engage with your audience. In addition to this, your customers can direct message you. This engagement between you and your audience will give you a much clearer understanding of what it is that they want. 

4. Social Media Marketing Is Cheap

Social media marketing doesn’t have to cost a fortune. Many companies use a mixture of organic and paid advertising. If you can get your organic posts to go viral, you could save yourself a lot of money. 

The Impressive Benefits of Social Media

There are many impressive benefits to social media marketing. If you run any kind of business and you’re not harnessing social media fully, you should start now. 

Do you use social media in your business’s marketing strategy? Share your tips and the benefits you find in the comments section below. 

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