About two decades ago, Apple decided to build new premises, off the back of the success of the iPod. At the time, the construction of the Apple Park in Cupertino was a major break from the norm. Companies usually rented offices owned by other companies.
So, what was it that made Apple break with tradition and really go for something quite new?
Let’s take a look.
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Control Over Brand Identity
The first reason Apple decided to construct its own premises was that it gave the firm more control over its brand identity. Instead of just controlling its products and store fronts, Apple could also sell itself as one of the most powerful companies in the world through the construction of the Apple Park. It would be a venue where the greatest minds assembled to solve the company’s problems in only ways they could.
Ideally, you want to think along similar lines. Creating your own premises allows you to build something that complements your branding and inspires your employees.
Sustainability
Apple also constructed the Apple Park for sustainability reasons. It wanted to adhere to its ESG mandate and provide its shareholders with the value they expect.
According to information from the company, the Apple headquarters currently generates more than 17 megawatts of power from solar panels on the facility’s roof. It is also home to over 9,000 drought-resistant trees to green the surrounding land.
Long-Term Cost Efficiency
Another consideration was the long-term cost efficiency of the installation. Apple wanted to ensure its Park was a strategic investment.
If you want to do the same, hire companies like Square scaffolding who understand proper site preparation and construction techniques. Make sure you include elements in the design that will cut down on energy usage and provide more profitability into the future.
Employee Well-Being
Apple also designed the Apple Park with employee retention in mind. Like most leading tech companies, it wants to hold onto its best and brightest, and saw the Apple Park as a way to achieve this.
Again, you could do something similar at your business. Changing the physical environment can have a massive impact on how people feel about working for you, and the type of experience they can generate. Little things like providing break-out spaces or wellness rooms can make all the difference. If you can afford to have a gym on-site, that’s even better.
Strategic Location
Another reason Apple put its Apple Park where it did is because of its strategic location. The company wanted to be as close as possible to its workforce, which it relies on for its success. It also put the Park on a site with a lot of prime greenery, where Hewlett-Packard was before. Again, this gave it more of a park-like feel, welcoming visitors and employees.
Ideally, you want to do the same. You want to build a premises that’s fit for purpose and also close to employees and nature. These sites are few and far between, so it is often worth investing in custom development.
