Branding isn’t just something you do on your website, or just across social media. When you start a business, your branding needs to have a presence in the real world as well.
That means branding your physical premises in the same theme, tone, and messaging as your online presence.
But before you set up your internal signage and think nothing else of it, you’ll need to go over the crucial details down below.
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Double Check Your Lease Terms
Rented your premises? A lot of new businesses do. As such, you’ll need to double check just how far your on site branding efforts can go.
Some commercial landlords can be lax about decor rules, and even allow you to repaint and mount signs directly onto walls and windows.
However, you can’t be sure. Take a look through your lease and see what level of branding will be allowed.
Secure Your External Signage
Putting signs outside? Most businesses need at least one sign placed above or next to their front door, for simple clarity over what business can be found inside.
But when you want to brand yourself as clearly and cohesively as possible, you need to take extra care with your external signage. For one, secure it in place so it’s always visible.
You’ll need to use high quality ground screws or wall screws to keep street level and mounted signs in place, so they can’t be damaged by the wind or carried off by someone in the middle of the night.
Look at Your Signage From a Distance
Always go as far back as you can to check on external signage. After all, you need to be able to see the sign from at least 20 meters away and still be able to read it.
If you can’t, the sign either needs to be bigger, brighter, placed somewhere else, or made more legible with some design changes.
Namely, you may need to reconsider your font choice. You don’t want anyone walking or driving past to be unable to work out what your business is even called.
Keep an Eye on the Energy Cost
Thinking about digital signage, neon signage, or any other kind of high power signage? Keep an eye on their energy consumption.
Some signs will have a relatively light energy cost, as they’re simply making use of small LED bulbs. You can trust these signs to be plugged in at all times without blowing out your energy bill.
However, some signs will be more energy heavy due to their built-in features, such as different pulsing options, bright and changing hues, or interactive screens that get left on all night long.
On site branding is key to your business’ visibility and recognition. Make sure you set up your premises for successful branding efforts that won’t cost you an arm or a leg. Secure your external signage, keep an eye on the energy cost, and double check that your signs will be legible from a distance.
